Making the Right ChoiceChoosing the right video production company can mean the difference between a clean, commercial grade HD video and a video done on a cell phone. It’s very easy to see the difference and when you are trying to build a brand. If you plan on making a video, make it right the first time. Oftentimes, many of our clients have had two or three other companies make them videos and they are ultimately unsatisfied with the end result because the video was either low quality or was not edited correctly. Using a professional video editor can make all the difference in the world.
Know Your IndustryWhen deciding to have a video produced, you should consider many things, but one of the most important is making sure the company you choose does their due diligence on your company by researching your company’s industry, competition, and history in the marketplace. All these factors will make a big difference when the final product is complete.
Newest Video Technology and EquipmentToday a cell phone is capable of recording an HD video, and with good editing it can look very nice, but it doesn’t look like a commercial on TV. Why is that? There are really two factors that make all the difference in the world.
- Video Quality. Although the video shot on a smartphone can be technically HD (High Definition), the pixel resolution is sub par and cannot compare to a true HD video. The pixel resolution is how many dots are in every square inch of a video and although smartphones are fantastic for some things, shooting high quality video isn’t on that list. You can only achieve commercial grade video from a professional with very expensive equipment.
- Sound Quality. Of course you probably won’t have a need for 5.1 surround sound for a standard website video or commercial, but certain types of microphones are used when making a professional quality video that cannot be replicated with a smartphone or other smart-device. Using the right microphone and related equipment makes all the difference. Take a look at this video to hear the difference between the two and you’ll see why using a professional is the way to go.