The average consumer will likely never notice small changes and updates to your website, but Google always does. These changes are referred to in the SEO industry as freshness. There is an actual algorithm Google uses to rate your website’s level of freshness and it’s a key component to keeping your website ranked in a good position. Freshness is basically keeping your website updated with new and up-to-date information. One of the leaders in the SEO industry, MOZ, has written a great piece explaining in detail how this may impact your website rankings and how you can take advantage of new content to keep your website ranked well in the search engines. Read their Fresh Factor article here.
Building a strong link profile takes a long time. In most cases it can take several years. But another key component is to make sure all the links within your website (links on your website that link to another page on your website) remain intact. Even small changes to your website can result in broken links. Keeping up on the maintenance for a small website is a straightforward and simple process. However, if you have a website that consists of dozens, or even hundreds of pages, this can be a very difficult and time-intensive ordeal. To learn more about how interlinking pages on your website works, we have located a very helpful article written again by the helpful team over at MOZ. Read the Internal Links article to see how this can help your website profile.
Website Maintenance and updating your website are extremely important. We’ve given just two small examples above why it’s so important to keep up with the maintenance of your website and ensure you are reaping the full benefits of a professionally built site. Websites need to be maintained on a regular basis to ensure optimal performance. With every new update to your website, your search engine visibility can either increase and your rankings grow higher and higher organically, or it can decrease and you may watch your rankings plummet overnight.
Updating things like links, new pages, colors, graphics, pictures, anchor texts, H tags, alt descriptions. URL’s, verbiage, keywords, META Description, profiles, Blogs and other items on a regular basis keeps your site fresh, current and relevant in the search engines. The best part of this service is there is no downtime to your website and it’s affordable. Give Starfire Web Design a call and talk with one of our friendly team members about ideas and pricing. (702) 800-4447.