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Our Work

Derrick Custom Renovations

CREATIVE WORK / RENOVATION Brand Kit Email Signatures Logo Website Design Wordpress
Derrick Custom Renovations After
BEFORE
AFTER
THE CHALLENGE

Derrick Custom Renovations needed a consistent brand identity and a modern digital presence that could clearly communicate its craftsmanship, experience, and personalized approach. The project required more than a website—it called for a cohesive visual identity, supporting brand assets, clear content, and a polished experience across every customer touchpoint.

WHAT CHANGED

We created a complete brand and digital foundation for Derrick Custom Renovations, including a custom logo, cohesive brand kit, website content, professional email signatures, and a new responsive website. The result is a unified brand experience with consistent design, messaging, and presentation across digital and customer-facing materials.

RESULTS
+220%
Organic Sessions
320+
New Rankings
+95%
Conversion Rate
-65%
Load Time
Illustrative placeholders — verified data available on request
SELECTED WORK

From Brand Identity to Digital Experience

We brought Derrick Custom Renovations to life through a complete brand and website experience. From the logo and brand kit to content, email signatures, and the new website, every element was designed to work together as one consistent brand system.
01 / DISCOVER

Discover

We started by understanding Derrick Custom Renovations, its services, target homeowners, market, and the brand experience it needed to communicate. This gave us a clear foundation for the visual identity and website direction.

Understand the business and target audience
Review services and brand positioning
Identify key customer journeys
Define the project's goals and direction
02 / STRATEGIZE

Strategize

We developed a clear brand and content strategy that connected Derrick’s remodeling expertise with a more professional, trustworthy, and personalized digital experience.

Define the brand messaging and positioning
Organize services and website content
Plan the site structure and navigation
Create a consistent communication strategy
03 / DESIGN

Design

We created a distinctive visual identity for Derrick Custom Renovations and translated it into a clean, premium website experience that reflects craftsmanship, trust, and attention to detail.

Design the custom Derrick logo
Develop the complete brand kit
Create the website's visual direction
Build a consistent typography and design system
04 / DEVELOP

Develop

We transformed the approved brand and designs into a responsive website with structured content, service pages, project presentation, calls to action, and a user-friendly browsing experience.

Develop the responsive website
Build service and project page structures
Integrate approved website content
Implement responsive and user-friendly layouts
05 / TEST & LAUNCH

Test & Launch

Before launch, we reviewed the website across key devices and user journeys to ensure the new brand and digital experience worked consistently from the first interaction through the final call to action.

Test navigation and user journeys
Review responsive layouts across devices
Check forms, links, and calls to action
Complete final QA and launch preparation
06 / GROW

Grow

The new brand foundation gives Derrick Custom Renovations a scalable digital presence that can continue to support new projects, services, content, and future marketing initiatives.

Maintain a consistent brand experience
Support future website content and projects
Expand digital marketing opportunities
Continue improving the online experience
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