About Starfire
A Las Vegas Digital Agency Built Around Business Growth.
Starfire Web Design brings design, development, marketing, technology, and ongoing digital support together to help businesses build a stronger digital presence.
Built by Business Owners. Growing Businesses Since 2013.
Starfire Web Design was founded in Las Vegas in 2013 with a simple focus: building better websites for small businesses. But our perspective has always extended beyond the website itself.
Co-founder Shawn Smith came to Starfire with more than 30 years of experience owning and growing businesses. She understood business, but when Starfire began, the digital world was new territory. A natural curiosity and a love of building something from the ground up drove her to dive deeply into web design and digital marketing, continually expanding both her knowledge and Starfire’s capabilities.
That same curiosity still shapes the company today. As our clients’ needs grew, so did our services. Web design expanded into SEO and digital marketing to help businesses generate traffic and leads. As technology created new opportunities, we added eCommerce, custom development, apps and SaaS, AI and automation, cloud solutions, and other capabilities designed to solve real business problems. With every addition, we’ve followed the same rule: we don’t offer a service unless we have the expertise to deliver it well.
Today, Starfire brings together a diverse team of subject-matter experts across the U.S. and around the world. Different specialties, one Starfire team, and one shared expectation: take care of the client.
That means answering the phone. It means giving clients a dedicated person they can reach when they have a question or need help. It means recognizing that our clients are experts in their own industries and shouldn’t have to become experts in ours. They bring us their goals, challenges, and ideas. We bring the digital expertise and do the heavy lifting.
Most importantly, we don’t measure the value of a client by a single project. We build relationships. Over time, we learn our clients’ businesses, understand where they’ve been, and help them determine where they want to go next. Some of those relationships have lasted for years, evolving as their businesses and technology have evolved.
Founded in Las Vegas by business owners who became web design and digital marketing experts.
"We don't offer a service unless we have the expertise to deliver it well."
— Shawn Smith, Co‑Founder
Born in Las Vegas. Built to serve businesses everywhere.
Who We Are
More Than a Web Design Company.
Starfire combines an unusually wide set of digital capabilities under one team — so businesses can build, market, and maintain their digital presence without managing multiple disconnected agencies and vendors.
These capabilities work together rather than existing as isolated services. Design informs development. Development supports marketing. Marketing data shapes design decisions. The result is a digital presence that performs as a whole, not just as a collection of parts.
What We Cover
Our Approach
Good Digital Work Should Look Better,
Work Better, and Perform Better.
Three principles guide every project. Not as values on a wall, but as constraints that shape every decision we make.
01
DESIGN
Clear, purposeful and easy to use.
Every visual and interaction decision is made to help the person using it. Clarity over decoration. Hierarchy over complexity. Purpose over pattern.
02
TECHNOLOGY
Built for performance, scalability and reliability.
The technology behind a digital experience matters as much as the interface. Performance, security, and architecture are design decisions — not afterthoughts.
03
GROWTH
Connected to measurable business outcomes.
Design and development are means to an end. That end is business growth — more leads, more revenue, stronger retention, better conversion.
Why We Exist
Your Digital Presence Should Work as Hard as Your Business.
Most businesses manage their digital presence through a fragmented ecosystem: a design agency, a web developer, a marketing team, an SEO consultant, a hosting company, and a support vendor — each working in isolation, each billing independently, and none of them truly responsible for the outcome.
Starfire was built to solve that problem. Design, development, marketing, technology, and ongoing support under one team with a shared understanding of your business goals.
The fragmentation problem
What We do
One Team: A Complete Digital Capability
Four capability groups. Twelve-plus services. Every one of them connected through a shared understanding of your business goals.
Our Process
From First Conversation to Long-Term Growth.
Six phases. One consistent thread from the initial discovery through post-launch growth and support.
Discover
Deep understanding of your business, goals, audience, and competitive landscape before a single pixel is designed.
Strategize
Align on objectives, KPIs, sitemap, technical requirements, and content strategy. Nothing is built without a plan.
Design
High-fidelity Figma designs reviewed with your team at every stage. Pixel-perfect, conversion-focused, and mobile-first.
Develop
Clean, performant code built for speed, accessibility, and SEO from day one. No page builders. No technical debt.
Launch
Cross-device QA, accessibility audit, Core Web Vitals check, and a structured launch that protects every SEO signal.
Grow
Post-launch tracking, continuous SEO, marketing campaigns, and ongoing improvements toward your business goals.
The People Behind the Work
A Team Built Around Digital Problem Solving.
Starfire is a specialized team of designers, developers, marketers, and technologists — each focused on their discipline, all working toward the same business outcome.
STRATEGY
DESIGN
DEVELOPMENT
MARKETING
TECHNOLOGY
5+
Disciplines
Core capability areas
Full-Service
Coverage
Strategy through support
Integrated
Collaboration
One team, not five vendors
What We Build
Ideas Become Digital Experiences.
ARC Services Las Vegas
Construction / Seo / Web Design
ARC Services provides a broad range of construction, remodeling, restoration, and property services across the Las Vegas Valley. From kitchen and bathroom remodeling to water and fire restoration, asbestos abatement, demolition, and general contracting, the website needed to serve visitors arriving with very different project needs. The challenge was to communicate this wide range of capabilities without creating confusion, while establishing trust quickly and making it easy for homeowners and property owners to identify the right service and request a project solution.
The redesigned website creates a clearer service-discovery experience by organizing ARC Services' capabilities into distinct service categories and giving each solution stronger visibility. The experience combines project-focused imagery, before-and-after work, testimonials, licensing information, FAQs, promotional offers, and prominent project-request calls to action. This gives visitors multiple ways to validate the company before moving toward an inquiry. The new structure also supports both planned projects—such as remodeling and general contracting—and urgent needs such as fire, water, and storm-related restoration.
Matrix Retail Construction
Construction / Web Design
Matrix Retail Construction provides specialized construction services across retail, commercial, multi-residential, and restaurant environments. With capabilities ranging from ground-up construction and tenant improvements to remodels, specialty retail, and project management, the business needed a digital experience that could communicate its capabilities without making the website feel overly complex. The challenge was to establish credibility quickly, organize services around the industries Matrix serves, and create clearer paths for potential clients and general contractors to understand the company's expertise and get in touch.
The redesigned website creates a more focused journey around industry, services, and project experience. Core markets are separated into dedicated sections, allowing visitors to quickly identify the type of construction support relevant to their project. The experience also places greater emphasis on Matrix's capabilities, construction expertise, project portfolio, geographic reach, and contact opportunities. This creates a more professional B2B experience that moves visitors from understanding what Matrix does to exploring its capabilities and starting a conversation.
Derrick Custom Renovations
Creative Work / Renovation
Derrick Custom Renovations needed a consistent brand identity and a modern digital presence that could clearly communicate its craftsmanship, experience, and personalized approach. The project required more than a website—it called for a cohesive visual identity, supporting brand assets, clear content, and a polished experience across every customer touchpoint.
We created a complete brand and digital foundation for Derrick Custom Renovations, including a custom logo, cohesive brand kit, website content, professional email signatures, and a new responsive website. The result is a unified brand experience with consistent design, messaging, and presentation across digital and customer-facing materials.
Why Starfire
Built Around the Business, Not Just the Deliverable.
What makes Starfire different is not the range of services. It’s the way those services work together toward a single business goal.
Full-Service
Design, development, marketing, and technology under one roof. No handoffs between agencies. No communication gaps between teams. One partner responsible for the outcome.
Work With Starfire→Business-First
Every project begins with the business objective — not the visual aesthetic or the technology stack. We design and build to serve the goal, not the portfolio.
Work With Starfire→Conversion-Focused
We design digital experiences to encourage meaningful action. Visual hierarchy, UX, messaging, and technical performance all work together to support the conversion path.
Work With Starfire →Long-Term Partnership
Most of our work happens after launch. Ongoing maintenance, performance monitoring, SEO, marketing, and continuous improvement — we stay involved after the project ships.
Work With Starfire→Continuous Improvement
We use performance data, analytics, and feedback loops to improve digital experiences over time. Digital work is never finished — it evolves as the business grows.
Work With Starfire→Proof, Not Promises
The Work Speaks for Itself.
Numbers and outcomes from projects across industries. We only report what we can verify.
200+
Projects Completed
Across web, app, marketing, and creative work
18+
Industries Served
Professional services, healthcare, tech, eCommerce, and more
+150%
Traffic Growth
Average organic traffic improvement across SEO clients
2.5x
Conversion Improvement
Average conversion rate improvement after redesign
8+
Client Retention
Clients who continue with ongoing support after launch
The Difference
BEFORE
Outdated visual design
Weak messaging hierarchy
Slow performance
Poor mobile experience
No clear conversion path
AFTER
Modern, intentional design
Clear typographic hierarchy
Fast performance
Mobile-first experience
Focused conversion path
Client Experiences
Built on Long-Term Relationships.
Testimonials from clients across industries who trusted Starfire with their digital presence.
Experience Across Industries
Built for Businesses at Different Stages of Growth.
From local service businesses to B2B technology companies — Starfire works across industries wherever digital performance matters.
Professional Services
Turning expertise into leads with sites that build trust fast.
Healthcare
Patient-focused sites and campaigns that earn appointments.
Technology
Scalable growth systems built for fast-moving product teams.
eCommerce
Conversion-driven storefronts that turn traffic into revenue.
Home Services
Local visibility and booking flows that keep crews busy.
Financial Services
Compliant, credible digital experiences that convert trust into clients.
Legal
Case-winning websites that make firms the obvious call.
Real Estate
Listing and lead pages designed to move buyers to act.
Hospitality
Booking-ready sites that turn browsers into guests.
Startups
Launch-ready foundations built to grow without a rebuild.
Local Business
Search and maps presence that brings the neighborhood in.
B2B
Pipeline-focused sites built to shorten long sales cycles.
Common Questions
Frequently Asked Questions
Have something more specific in mind? We are happy to talk through your project.
Start a Conversation
What does Starfire Web Design do?
Who does Starfire typically work with?
Does Starfire work with businesses outside the local area?
Can Starfire handle both design and development?
Do you provide digital marketing and SEO?
Can Starfire maintain and host my website after launch?
Can you work with an existing website?
Can Starfire redesign an existing website without losing SEO?
Do you provide custom development?
Can Starfire help with AI and automation?
Do you work on long-term projects and ongoing support?
Let’s Build Something Better
Your Next Digital Project Starts With a Conversation.
Whether you need a new website, digital marketing, custom technology, ongoing support, or a complete digital transformation — let’s talk about what your business needs next.