When designing your website, it’s best to learn from the mistakes and successes of those who’ve gone before. Countless others have toiled on creating effective sites that communicate clearly and capture whatever results are desired. To start off, you need to know what you’re trying to accomplish. It’s impossible to design a site without know why you’re doing it. Your focus must be on what kinds of users you want to attract, and what you want to provide for them. Some websites are set up to just communicate information. Others are online stores designed to sell products or services. You might be looking to entertain visitors, or provide a place for people to get together and discuss certain topics. The kind of environment you’re looking to create will help dictate how you design the site.