Our project consultations go well beyond just giving you a price for the work that you ask for. Our knowledgeable team will dig deep, asking you questions about your existing online presence, the traffic you have been getting from your old web design and your plans for future growth of your organization. We will ask about how you have been getting traffic to your site historically, and what kinds of plans you have for marketing your website in the future.

We will ask the questions that will help you make the best decisions for your business, so you don’t waste time or resources unnecessarily. Our clients repeatedly say that they ended their consultation with us far more educated than they started it, even though they had spoken to several web design companies before speaking with us. We don’t just go through the motions; we want you to know the things you need to know to keep your online presence secure and have your online presence make money for you.

Some common things discussed during a consultation:

• Do you already have a domain that you have purchased? If not, where are recommended places to purchase domains and what
  kinds of domain structure is best practice? Should you let a digital marketing company like Starfire Web Design purchase your domain? How do you make sure your domain stays in your control, so you don’t lose access to this very important digital asset?
• What kind of site structure would best meet your needs? What kind of information is important to convey to your site visitors?
  Do you need legal pages? Do you need galleries? Do you need staff bios? The information you want on your site will largely provide the needed site structure for the site.
• What kinds of trust factors should be built into your site for optimal conversion? There are some industries where the inclusion of trust factors in a website will influence the purchasing decision of site visitor, and you definitely want to benefit from that. Some industries that are included in this list are financial services, medical services and services that are received in the client’s home. We’ll give you suggestions to take advantage of trust factors that work.
• CTA. What is it and why is it so important? A call-to-action should be a part of every single piece of marketing material you create. A website is no different. A strong call-to-action is not something that your site visitor should have to search for, it should be front and
  center. Brief in text, a call-to-action tells your site visitor the main action you want them to when they visit your site. Call Now, Learn More, Shop Now, Contact Us. These would be examples. There may be several options you would like people to take when they visit your site, and it is tempting to give your site visitor choices, but is this best practice for effective marketing? We will tell you, so you don’t have to guess.
• What is an SSL certificate and why should you care? Where do you get one?
• What is hosting and why is it necessary? What hosting options are available?
• What functionalities do you need your website to perform? Do you need a contact form? Do you need eCommerce? Do you need Live
  Chat? Do you need your site visitors to schedule appointments or make payments? Websites can perform a wide variety of functionalities that will help you run your business more effectively. We will give you recommendations on functionalities that may be helpful, based on your industry.
• Do you need integrations? Integrations connect your website to software that you already use in your business and can help keep your back of house running smoothly and efficiently. Integrating with your scheduling software, POS software and accounting software with your website will enable you to reduce the amount of work your staff needs to do to keep business flowing. We can make recommendations on integrations depending upon your industry, but if you have software you already use, let us know and we’ll
  go through the integration options.
• How will people find your website? There are so many options on marketing, it is difficult to know which ones will be the best for YOUR website. Some considerations when making marketing decisions are budget, overall goal and timeframe for results. Our project consultants will explore options for you based on your budget and goal and provide you with options that will produce results.

At Starfire Web Design, web design projects are not cookie-cutter. Each client who comes to us has a unique brand and unique needs,
and we will work with you to make sure that your brand also has a unique online presence. We do not cut corners, but rather give you the best practices recommendations that put your organization in the best position to grow.

When you want to take your brand to the top, you call Starfire Web Design. Check out some of our sample work below and feel give us a call if you have any questions and ask our non-commission, no pressure team for more info. Thanks for stopping by!