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GRAPHIC DESIGN & LOGO ARTICLES
Choosing Serif or Sans Serif Fonts
Serif or sans serif? The debate rages on among designers, and it’s just as relevant for websites as it is for print. Serif fonts, like Times New Roman, bring a classic, formal vibe with their decorative flourishes, while sans serif options like Arial offer a clean, modern simplicity. Though readability myths once divided them, it’s really about context—font size, style, and your site’s vibe. The best websites often mix both, proving it’s less about rules and more about the message you want to send.
What Is a Mood Board in Graphic Design?
Mood boards are a designer’s secret weapon, even in web design. Once physical collages, they’re now digital canvases—like Pinterest or Creonomy Board—brimming with inspiration. Fill yours with anything that sparks your site’s vibe: killer fonts, stunning color schemes, or even nature shots from a photo trek. Add notes and organize by themes to keep it functional, not just pretty. Don’t copy—let it ignite your originality, fueling a standout design that’s uniquely yours.
Branding Consistency
Consistency is the backbone of branding—linking what your business offers to how customers feel, see, and remember it, like Starbucks with its steady logo, clear taglines, and upscale vibe. Stick to one font, a timeless logo, and a uniform message across all platforms; don’t shuffle words or confuse your audience. Sell a feeling—luxury, trust, fun—and deliver it everywhere, from your site to your service. Focus on your target customer, keep it sharp, and watch your brand solidify.
Logo Design
We’re thrilled to build a website for a new Oregon client with a fresh, unique business concept that fills an unmet need—proof that great ideas in action inspire us! As a startup, she’s leaning on Starfire for logo design and website essentials. Crafting a logo? Keep your ideal client in mind, ensure it reflects your business clearly, and sketch simple, timeless ideas with clean fonts and a limited color palette. Test reproducibility across mediums and sizes for versatility. Our graphic designers are here to guide you, turning your vision into a standout logo that lasts.
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