One of the things that Starfire gets a ton of requests for is updating or redesigning websites. While keeping your website updated with fresh and current content is important, making changes to your website can be detrimental to your search engine optimization because it can completely disrupt your page rank, which is not something that you want to see happen.
By taking a few things into consideration, Starfire can protect your page rank AND freshen up your page.
When we update your website, we’ll make sure that all of your current URL’s will get assigned to new pages or redirected to new pages and that all of your sub-URL’s are accounted for. If we are creating a new domain for your site, we’ll add it to Google Webmaster Tools and submit new sitemaps for you. We’ll analyze all of your inbound links and then we’ll do an SEO audit for you. We’ll make sure that any missing or duplicate tags and descriptions are taken care of, we’ll review and update your XML sitemap and audit your site for any duplicate content. Finally, we’ll check how your top keywords are preforming, crawl your site for errors and fix or remove any broken links.
With just this list of items, your site should start preforming better, driving more traffic through your doors.
If you have an existing website, call us and we’ll see how we can help to make your website do all of the things you need it to do!