Mobile Optimization
Excerpt:
With smartphones and tablets in nearly every hand, mobile optimization is no longer optional—it’s essential. Google’s April algorithm update made it clear: if your website isn’t mobile-friendly, it’s destined for the depths of search results. At Starfire, we’ve made mobile optimization a core part of every website we build or update, ensuring your site looks great, functions seamlessly, and stays competitive. By streamlining content to fit smaller screens without sacrificing usability, we boost your site’s “find-ability” and keep it ranking high, adapting to the way people browse today.
Website Redesign
Revamping your website can breathe new life into your online presence, but without careful planning, it risks tanking your hard-earned search engine ranking. At Starfire, we’re experts at refreshing your site while safeguarding your SEO. From redirecting URLs and managing sub-URLs to submitting updated sitemaps in Google Webmaster Tools, we handle the details—analyzing inbound links, auditing for duplicate content, and fixing broken links. Our process ensures your site not only looks great but performs better, boosting traffic and keeping your page rank intact. Ready to upgrade your website? Give us a call, and let’s make it work for you!
How Many Pages?
With your website’s purpose and message defined, the next step is determining how many pages it needs based on the information you want to share and your budget. A simple three-page site—home, contact, and a third for prices or a blog—can work for some, while others, like our client, require more. She opted for a clean landing page plus dedicated pages for scheduling (with sub-pages for hours and booking), services, contact, a gallery (split into three sections), an about section (with six staff sub-pages), and a blog—totaling 18 pages. This tailored structure sets the stage for the next phase of her site’s development. Stay tuned!
Who’s Your Dream Client?
Before gathering content for your website, one critical question needs answering: Who is your dream client? This ideal customer—pinpointed through a business plan, local demographics, or tools like Google Analytics and social media insights—shapes your online presence. For our client, a 14-year business owner, reports from scheduling software, Google Analytics, and Facebook Insights revealed her typical client, helping her decide if she wants to refine or shift her target. Defining this dream client guides your website’s design, from colors and fonts to content tone, ensuring it resonates with the exact demographic you want to attract.
Design Elements and Content
As we shape your new website, we’re focusing on its look, feel, and content to attract your dream clients while reflecting your business. For one client’s organic farm, we blended greens, purples, and natural textures like wood and stone with a feminine-leaning yet balanced design to appeal to women, her key decision-makers. Similarly, for a salon targeting professional women aged 35-50 in a tech-savvy area, we struck a balance with clean lines, strong colors, and a subtle script font—feminine but not overpowering—paired with concise, personality-rich content. Our team guides you through design choices and refines your content to ensure your site resonates and engages effectively.
Good Manners Improve Internet Speed
UK woman tries to game Google by using good manners.
To Refresh or Build New?
When a prospective client weighed updating her outdated, underperforming website against a full rebuild, cost was a concern—but so was functionality. Her current site, plagued by old design, stale content, poor SEO, and no mobile responsiveness, was about to sink further with Google’s Mobilegeddon update. After reviewing her needs, we opted for a fresh start, crafting a new site from scratch. Over the next few days, we’ll walk you through her journey—from initial talks to post-launch—highlighting key steps every business should consider, whether for a simple three-page site or a sprawling corporate platform.
First Things First
Kicking off a new website build starts with two key questions: What do you want your site to do, and what message should it send? For our salon client, the answer was a site that’s a hub for finding the business, browsing services and prices, booking appointments, shopping online, and showcasing staff and work—while feeling clean, professional, and high-end with a touch of whimsy. With 14 years in business, she knew her audience and wanted a welcoming vibe that says, “Relax, enjoy top-notch service, and leave refreshed.” Defining your site’s purpose and message is step one—your homework before we dive deeper in future posts!
So I have a blog. Now what?
Your website’s live, social media is buzzing, and your blog’s ready—but random posts won’t cut it. A smart blogging strategy tied to your marketing calendar can boost SEO and grow your online presence organically. Regular, keyword-driven content keeps your site dynamic and engages readers, driving traffic. Struggling for ideas? Take a cue from Starfire Web Design: identify keywords (e.g., “best dry cleaner” or “San Francisco laundry”), schedule posts around them, and weave in timely topics like holidays or specials. This keeps you organized, relevant, and on track for SEO success.
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