Updating Your Credit Card Processors
Chip reading technology becomes the norm for credit card processing.
SEO Focus
You want your website to be a lead generator or a revenue creator, so you have to build it with SEO in mind.
The Importance of the Blog
A blog isn’t just a nice-to-have for your business—it’s a game-changer. It keeps customers connected, adds a personal vibe, simplifies social media sharing, and, crucially, keeps your website’s content fresh for Google’s ever-watchful eye. Yes, it’s another task amid payroll and stocking shelves, but its impact on SEO and engagement makes it worth it—even if you delegate it to a trusted employee. Starfire’s got you covered: we’ll set up your blog, provide clear instructions, and offer live support to ensure you’re confident, no prior experience needed. Focus on your to-do list—we’ll handle the rest!
Long Holiday Weekend
After a relaxing trip, and much needed vacation to the Oregon Coast, the following holiday weekend was busy, although fun was still in abundance! First, I spent the Fourth of July at Lake Goodwin, which is about an hour north of Seattle, in Washington. The celebration that happens there is generations old. The day is […]
Customer Service Aptitude
You’ve built your business with meticulous planning—budgets, marketing, a stellar website, and a robust online presence—but what happens when customers arrive? At a Hawaiian restaurant, I watched a strong web effort unravel due to untrained staff: no eye contact, no smiles, and fumbled orders left customers frustrated. Despite a solid foundation, poor customer service threatened repeat business. Inspired by The Secret Service Summit, I’ve learned that intentional systems—not chance—ensure consistent, exceptional experiences. Invest in training or resources to keep customers returning; it’s far costlier to chase new ones than to retain the ones you’ve got!
Ritual Hair Design Website
Over several blog posts, we detailed the journey of redesigning a website for Ritual Hair Design. From analyzing their existing site to launching a new, elaborate design, we incorporated hidden pages with hundreds of searchable client photos—tagged by hairstyle, color, and more for easy discovery on major search engines. We linked their pre-existing online store and scheduler, integrated their robust social media presence, and added a backdoor admin feature for seamless content updates via a drag-and-drop interface. Fully optimized for mobile, this user-friendly site drives traffic and engagement. Click to explore Ritual Hair Design’s new website!
6 Key Small Business SEO Components
Unlock the secrets to higher search engine rankings with these five essential components: Keyword Research, Site Architecture, On-Page Optimization, Link Building, and Web Analytics. At Starfire, we blend art and science to target the right keywords, optimize your site’s structure, and boost link popularity—all tailored to drive your business goals. Most critically, with Google’s latest mobile-first criteria, our 100% mobile-ready websites ensure you stay visible and competitive. Learn how we fine-tune every detail for measurable success.
