It’s one thing to build up a successful website, and another to keep it going. Thanks to a variety of changing factors, your website that once pulled in high traffic numbers could suddenly be looking more like a ghost town, or at least be headed in that direction if you don’t take action. While that’s not a fun scenario to face, it doesn’t mean you have to cut your losses and start up something new. Not every situation is the same, but it is possible to revive a once-popular website, breathing in new life and reaping the financial rewards. It should go without saying that if a strategy that once was effective is no longer bringing in the crowds, you need to switch things up. Continuing to do the same thing, while expecting different results isn’t logical in the least.