You’ve likely used keywords to one extent or another to draw traffic to a website. There are many methods for optimal application of keywords, and they’re evolving over time as Google changes. But if keywords are the sole focus of your SEO strategy, you’re losing out in a big way. Speaking of Google, the search engine has gone well beyond just looking at keywords used on different sites, which is why you should too. We’ve all tried searching for information on a subject, only to land on a page that’s just loaded with the “right” keywords, but communicates little of value about the topic. In an effort to weed out such options from top search results, Google has turned to natural language understanding.