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Website Design Articles
First Things First
Kicking off a new website build starts with two key questions: What do you want your site to do, and what message should it send? For our salon client, the answer was a site that’s a hub for finding the business, browsing services and prices, booking appointments, shopping online, and showcasing staff and work—while feeling clean, professional, and high-end with a touch of whimsy. With 14 years in business, she knew her audience and wanted a welcoming vibe that says, “Relax, enjoy top-notch service, and leave refreshed.” Defining your site’s purpose and message is step one—your homework before we dive deeper in future posts!
To Refresh or Build New?
When a prospective client weighed updating her outdated, underperforming website against a full rebuild, cost was a concern—but so was functionality. Her current site, plagued by old design, stale content, poor SEO, and no mobile responsiveness, was about to sink further with Google’s Mobilegeddon update. After reviewing her needs, we opted for a fresh start, crafting a new site from scratch. Over the next few days, we’ll walk you through her journey—from initial talks to post-launch—highlighting key steps every business should consider, whether for a simple three-page site or a sprawling corporate platform.
Staff Pages
Show off your team and build trust with your customers by building out Staff Pages on your website.
New Starfire Website – Calvin’s Carpet Cleaning
Meet Calvin and Melanie Jensen, owners of Calvin’s Carpet Cleaning in Portland, Oregon since 1982. Running a family business, they juggle everything from advertising to billing. Traditionally reliant on referrals and the Yellow Pages, they’ve adapted to modern times, recognizing the need for a web presence as phone books fade into obscurity. Starfire crafted a simple yet effective website—complete with a new logo and favicon inspired by the dove on their service vans—to boost visibility and attract customers online. Check out their fresh digital look!
Ritual Hair Design Website
Over several blog posts, we detailed the journey of redesigning a website for Ritual Hair Design. From analyzing their existing site to launching a new, elaborate design, we incorporated hidden pages with hundreds of searchable client photos—tagged by hairstyle, color, and more for easy discovery on major search engines. We linked their pre-existing online store and scheduler, integrated their robust social media presence, and added a backdoor admin feature for seamless content updates via a drag-and-drop interface. Fully optimized for mobile, this user-friendly site drives traffic and engagement. Click to explore Ritual Hair Design’s new website!
Expert digital solutions for the goals that drive you.
When you’re navigating the digital landscape, equipping yourself with the right tools and expertise is key. When it comes to growing your online presence, we are your trusted partner in web design and digital success.
