Advantages of Using WordPress Platform for Website Development

When you decide to launch a website, you must first decide what platform to use. Going with WordPress is a solid choice, because it’s loaded with several key advantages. This decision will make life easier, both now and down the road.

image of laptop on wooden surface open to a blog page

User Friendly

One of the top reasons to go with WordPress has to do with user-friendliness. You don’t have to know any coding to create a site using this platform (although it certainly doesn’t hurt to learn some). You can easily create different pages for your site, add photos, insert text, and whatever else. If you’re just getting off the ground, not having to pay a programmer to get your site up and running can be a huge help.

Abundant Availability of Themes for Web Design

There are a dizzying array of available themes for WordPress, because it’s a wildly popular platform. While in some things it’s great to be a trailblazer, this time it pays to be part of the crowd. Some themes are free, while others have a cost. Since you have a big variety to choose from, finding the perfect one is actually quite easy. Again, this helps reduce costs, because you don’t have to hire someone to do a custom site.

Browser Based Management

Since WordPress is based in your browser, you can literally manage your site from any device. This means if you’re away from your desk, you can log into the site through your smartphone or tablet to manage things. Or you can borrow a friend’s computer. You could be on the other side of the world on vacation and take care of your site, if necessary.

Easy SEO Options

With WordPress, you can manage SEO easily. There are several search optimization tools made for WordPress sites, taking the guesswork out of the whole thing. On top of that, the coding for WordPress sites is streamlined, so search engines tend to favor it. Adding meta tags to posts and even pages is a possibility, helping to draw in more traffic from online searches.

Built for Blogging

Most people don’t realize that WordPress started as a platform for blogging. It’s since evolved into a website platform, but that blog functionality is still there. This means you can launch a blog attached to your site, provide email subscription and RSS feed services, manage comments, even embed internal links to other posts or pages on your site without any real hassle.

As your website grows, WordPress can continue to support it. People just starting out to major companies use WordPress, because the platform is highly scalable. You can easily grow to thousands of blog posts or pages, or keep it simple with only a few. No matter how big your site becomes, performance isn’t negatively impacted, which isn’t the case with some other options.

There are many, many other advantages to WordPress, almost too many to list, but these are some of the biggest ones.